What is the difference between white gold and platinum?

Gold and platinum are two of the most popular metals used for jewelry. While similar in color, they both offer unique features that set them apart. How do you know which metal is right for your jewelry?

White Gold

Gold is naturally yellow in color, but white gold is very similar to silver or platinum in its coloring. The way that this color is achieved is by mixing the yellow gold with alloys that give it a whiter color. In addition to the alloys, white gold is also coated with rhodium. This metal is similar to platinum and has many similar properties.

Over time, the rhodium plating may wear off and fade to a yellowish tinge. You will need to re-polish and re-plate your jewelry in order to get it to look new again.

Key Characteristics:

– Combined with white metal alloys.
– Coated with rhodium.
-Lighter weight.
-More affordable.


Unlike gold, platinum is a naturally white metal. In its pure form, platinum gives that same white metal appearance. However, this material is also very dense, making platinum rings heavier than an 18ct gold ring, but also stronger and more durable.

It is important to keep in mind that while platinum is stronger than white gold; it is also more prone to scratches over time. You may need to re-polish platinum jewelry from time to time.

Key Characteristics:

– Naturally white in color.
– Very long lasting.
– More expensive.
– Heavier in weight.

If you have any questions about the difference between white gold and platinum, or you’re not sure which metal best meets your jewelry needs, contact the professionals at Squires Jewelers. We are here to help you pick the right metal for your needs and budget.